AromaAsetu
Value Addition & Market Enablement Platform for Entrepreneurs, Farmers, Manufacturers and Exporters
From Farm & Lab to Shelf & Global Market
A Strategic Project of Zoesoe Exports Pvt. Ltd.
About AromaAsetu
AromaAsetu is a professional value addition and market enablement platform designed to bridge the critical gap between cultivation, research, and commercialization in the medicinal and aromatic plant (MAP) ecosystem.
We support entrepreneurs, farmers, manufacturers, and exporters in converting MAP-based raw materials into tested, compliant, market-ready, and commercially viable products.
Backed by strong industry experience and deep ecosystem understanding, AromaAsetu focuses on the most neglected yet decisive stages of success—validation, compliance, packaging, branding, and market linkage.
Our Vision
To create a trusted commercialization bridge that enables MAP-based innovations and produce to reach domestic and global markets with confidence, credibility, and compliance.
Core Vision Statement:
“From Farm & Lab to Shelf & Global Market.”
Who We Support
AromaAsetu works alongside the MAP ecosystem and supports:
Entrepreneurs & Startups
Individual Farmers & Farmer Groups
Farmer Producer Organizations (FPOs)
MSME Manufacturers
Export-oriented businesses working with:
Medicinal plants
Aromatic crops
Essential oils
Herbal extracts
Herbal cosmetics, nutraceuticals & food ingredients
What We Do (Our Core Services)
1. Product Evaluation & Analysis
We help establish trust and quality through scientific validation.
Physico-chemical analysis
Microbial testing
Active marker profiling
Purity & adulteration checks
Stability & storage guidance
Testing through NABL-accredited labs, MAP-associated labs, and trusted private laboratories.
2. Value Addition & Product Development
We guide the conversion of raw produce into sellable product formats.
Raw herbs → powders, extracts, oils
Essential oils → blends & applications
Herbs → teas, cosmetic & nutraceutical inputs
Support includes drying methods, grinding specifications, blending logic, shelf-life improvement, and cost optimization.
3. Packaging Development
Packaging is often the biggest barrier to market entry—we solve it.
Primary & secondary packaging selection
Food, cosmetic & pharma-grade material guidance
B2B & B2C pack-size optimization
Shelf-life aligned and export-friendly packaging
Deliverables include packaging concepts, specifications, vendor coordination, and cost estimation.
4. Labeling, Branding & Compliance
We ensure your products are legally sellable and scalable.
Product naming & positioning
Label development as per FSSAI, AYUSH, Cosmetics Rules & export norms
Claims vetting (non-misleading claims)
Batch coding, traceability & barcode structuring
5. Marketing & Market Linkage
This is where real value is unlocked.
Market mapping for B2B buyers, exporters, private labels & institutional traders
Product dossiers & COA-backed technical profiles
Technical & commercial pitch decks
Website content & marketplace listing guidance
Revenue model includes service fees and success-based commissions.
6. Interface & Ecosystem Support
AromaAsetu acts as a professional post-research commercialization facilitator.
Support for technology transfer beneficiaries
Aroma Mission participants
Trained farmers & startup incubates
Our role includes implementation partnership, commercial readiness, and market access facilitation.
Additional Services
Regulatory guidance (India & export markets)
Export documentation coordination
Buyer–seller matchmaking
Training programs & workshops
FPO capacity-building initiatives
Investor-ready documentation for startups
Why AromaAsetu
Strong MAP technology base but weak commercialization pathways
Growing demand for tested, traceable & compliant products
Government push through Aroma Mission & Atmanirbhar Bharat
Severe shortage of professional intermediaries in this niche
Backed by Zoesoe Exports Pvt. Ltd. with real export & industry experience
Leadership & Governance
Mentor & Strategic Advisor
Mr. R. P. Saini
Zoesoe Exports Pvt. Ltd.
AromaAsetu
A Strategic Project of Zoesoe Exports Pvt. Ltd.
Let’s Build Market-Ready MAP Products
Whether you are a farmer, startup, manufacturer, or exporter, AromaAsetu helps you move confidently from production to commercialization.
Connect with us to start your value addition journey.
